Growth
- Higher monthly ceiling
- Anchor plan maintained across cycles
- Multilingual publishers available
- Quarterly strategy review
- Priority on reclamation work
A backlink is a recommendation from one site to another. Treat it as anything less and you end up with a profile full of references nobody made on purpose. Our whole approach starts from taking that sentence literally, which turns out to rule out most of what gets sold as link building.
The process
- Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
- Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
- Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
Ways to work together
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
Audit
- Full profile read
- Competitor gap list
- Anchor distribution map
- Written recommendations
- No placement commitment
Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
FAQ
Can we approve publishers before you approach them?
You always do. Nothing is pitched to a site you have not seen and signed off. If you want to be involved in the drafting as well, that is fine too.
Who writes the content?
We do, to the publisher's brief. If you would rather supply drafts, we will edit them to the publisher's standard before submission.
How do you price?
By placement, on the publisher, agreed before we start. There is no bulk discount for volume because volume is not what we are selling.
Can you fix a profile somebody else built badly?
Often, yes. It usually starts with an audit and an unhappy conversation, and the first phase is subtraction rather than addition.
Do you guarantee rankings?
No, and you should be wary of anyone who does. We can guarantee where a link is placed, that it is live, and that we will keep checking it. What a search engine does with that is outside anybody's control.
What is the smallest sensible engagement?
A profile audit on its own is worthwhile and plenty of people stop there. For placements, anything under a few months tends not to tell you much either way.
Where are you based?
The team is distributed across Europe, which is mostly why the outreach in Polish, Ukrainian, German and Spanish is done by people who actually speak those languages.
How we can help
- Niche edits
- Where an existing page already covers your topic well, we approach the editor about adding a reference. Cheaper than a new post and often better placed, because the page already has history.
- Content support
- If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.
- Publisher vetting
- You can send us a list of sites you are considering elsewhere and we will tell you which ones we would touch. Several clients started with exactly this and nothing else.
- Reclamation and repair
- Unlinked brand mentions, broken references to pages you moved, links lost in a site redesign. Recovering these is unglamorous and it is frequently the highest-return work available.
About
The team is small on purpose. Every publisher relationship is held by a person rather than a database, and there is a hard limit on how many of those relationships one person can maintain honestly. That limit is what caps our capacity.
We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.
Niches and languages
We would rather cover six niches properly than claim forty. If your sector is not one we know, we will say so rather than improvise with a general-interest blog.
Languages we run outreach in
- Portuguese
- French
- Spanish
- Swedish
- Ukrainian
- Dutch
What we will not do
- No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
- No invented metrics. We report what the placement is, not a score we made up to make it look better.
- No promises about rankings. We control where links come from; nobody controls a search engine.
- No pages built the same week for the sole purpose of hosting your link.
- No bulk months. There is a ceiling on how much we place for one client in one cycle, and we hold to it even when asked not to.
Further reading
We keep a separate project going where the working notes and the longer write-ups live. It is less polished and rather more detailed:
Talk to us
Send the URL you want to rank and the keywords you keep losing on. We will come back with an honest read on whether links are your bottleneck, which they are not always.